Segment A: IT Services
Focus: Growth-stage ISVs and Mid-Large Enterprise Solutions.
1. ISV's
$10M - $300M Range2. BFSI
$100M - $1B Range3. Manufacturing
$50M - $500M Range4. Healthcare
$30M - $500M Range5. Ecommerce
$5M - $300M RangeServices Capacity Breakup
Segment B: IT Consulting
Targeting Digital Transformation through Blockchain, AI/ML, and RPA.
Automotive
Government
Media & Ent.
Travel & Transp.
Retail & CG
Consulting Potential
$1,000,000
Strategic directional target for Blockchain, AI/ML, and Custom Digital Transformation.
Lead Generation & Revenue Potential
Indicative planning view. Execution volumes adjust dynamically based on signal quality, ICP response, and pipeline maturity.
Outreach Direction
Capacity Milestones FY 26-27
Q1 (10%)
$100,000
Q2 (20%)
$200,000
Q3 (40%)
$400,000
Q4 (30%)
$300,000
Primary Sales Stack
Sales Execution Architecture
This layer translates GTM strategy into a repeatable sales motion, independent of specific tools, data maturity, or market cycles. It governs how opportunities are pursued, filtered, and progressed.
Source Layer (Tool-Agnostic)
Sourcing logic remains constant even as platform subscriptions evolve.
ICP Mapping Framework
Core Filters
Disqualifiers
- • Low digital maturity / legacy resistance
- • Price-only competitive bidding models
- • One-off transactional work without scale potential
Tiering Model (Capacity Protection)
Tier A: High-Fit
Senior-led, relationship-first approach. Human time protected.
Tier B: Scalable
Medium-fit, assisted by automation for broader reach.
Tier C: Awareness
Broad market, awareness-only. Minimal direct intervention.
This tiering layer governs decision logic and resource allocation, not activity volume.
Channel Sequencing Philosophy
Context Setting
LinkedIn as primary context-building layer.
Reinforcement
Email for reinforcement and structured follow-up.
Selection
Phone/Voice usage reserved for select validated signals.
Message Architecture (Non-Scripted)
Scripts are intentionally excluded to allow for industry and persona flexibility.
Context
Relevance
Problem Framing
Invitation
Feedback & Adjustment
- Execution reviewed on signal quality, not just volume.
- Continuous refinement of ICP filters.
- Deprioritization of underperforming segments without attachment.
Execution & Delivery Engine
Technical methodology for conversion and project success.
1. Project Governance Flow
Brainstorming
Defining objectives and high-level requirements with the client.
Scope & Feasibility
Technical and economical scope finalization. Risk assessment.
Planning (WBS)
Creating the Work Breakdown Structure and resource mapping.
Timeline & Sprinting
Setting baselines, schedules, and defining the initial SOW.
Monitoring & Reports
Continuous progress analysis and scrum reporting.
Agile Sprint Cycle
Plan
Baseline & Delivery Time
Track
Progress Info Streams
Analyze
Result Validation
Scrum
Reporting & Review